Today, we're diving deep into the world of Black Friday – a sales event that every business owner should have on their radar, even in early September. Why so early, you ask? Well, in this post, I'll break down why now is the perfect time to start planning, how to build a marketing funnel that works, and the secret ingredient to making your Black Friday offer truly irresistible.
Black Friday has come a long way from its origins as a one-day, in-store shopping frenzy. Thanks to online shopping and extended sale periods, the sense of urgency that once defined Black Friday has faded. But here's the catch: to make Black Friday special again and rake in those profits, early planning is crucial.
You see, your marketing efforts need time to work their magic. They typically require 90 to 120 days to deliver results. Black Friday falls on the fourth Friday of November, which means that you should kickstart your marketing campaign in September. Waiting too long could leave you trailing behind your competition.
Building a Cohesive Marketing Funnel
Creating a marketing funnel that guides potential customers from awareness to purchase is the cornerstone of a successful Black Friday strategy. But here's where many businesses stumble – they run disjointed campaigns that fail to engage customers effectively.
To avoid this pitfall, map out your marketing efforts so that they make sense in the context of the customer journey. This consistency ensures that potential customers don't fall through the cracks, increasing the likelihood of conversion by Black Friday.
Crafting a Compelling Offer
Now, let's talk about the secret sauce – a compelling offer. A compelling offer is one that makes customers feel irresistibly drawn to take action. Forget simply offering discounts; you need to identify and address additional needs or desires beyond your core product or service.
Let me illustrate with an example. Imagine you're selling gym memberships. Instead of just offering a discounted membership, bundle it with something extra – say, a meal plan. This bundle fulfills more of the customer's desires, making it impossible to resist. Your goal is to create an offer that feels like an exceptional value and is genuinely hard to turn down.
Digital Advertising Considerations
In our digital age, digital advertising plays a pivotal role in Black Friday promotions. However, don't release your Black Friday deals too soon or too late. The digital ad space becomes saturated during the Black Friday season, so early planning is essential.
Submit your ads for approval in early to mid-October to effectively seed your digital ads and, if needed, retarget them closer to Black Friday. This strategic approach maximizes the visibility of your compelling offer and increases the chances of converting engaged customers.
Black Friday may have evolved over the years, but its potential to boost sales remains intact. The key to unlocking that potential lies in early planning, creating a cohesive marketing funnel, and crafting a compelling offer that addresses your customers' needs and desires. By following these strategies, you can make this Black Friday your most successful one yet and achieve infinite success in your franchise or business.
Don't miss the opportunity to set your business on the path to Black Friday success. Start planning today, and let your compelling offer shine. Your business deserves it, and your customers will thank you for it.
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