April Porter

April Porter is the Founder and CEO of Ask April Porter. She is a franchise expert and was an award-winning multi-unit franchisee. Her passion is to help all franchisees and business owners reach their ultimate level of SWAG™.

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Starting with SWAG™

We have heard this advice more times than we can count  - “Start with the end in mind.” Sometimes we hear, “Start with your why.” At Ask April Porter, we say start with your SWAG™.

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The Dangers of Ignoring the Franchise Gap

So often, humans like to pretend they are ostriches. (You see where I am going with this…) We like to put our heads in the sand - even those of us...

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How I Discovered the Franchise Gap Ask April Porter

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How I discovered the Franchise Gap

I was feeling pretty good as a franchisee in my first location. I had followed the franchisor’s instructions explicitly. I mastered the training...

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April Porter

April Porter is the Founder and CEO of Ask April Porter. She is a franchise expert and was an award-winning multi-unit franchisee. Her passion is to help all franchisees and business owners reach their ultimate level of SWAG™.