Recover Sanity, Command Wealth, Live in Gratitude™

SWAG™ Conference
April 18-21, 2023
St. Louis, Mo

What was the last life-changing conference you attended?

If you are a franchisee or small business owner, you're likely laughing. 

In the past, you've clawed your way free from your business to attend a conference hoping to get the answers to your most pressing questions. Instead, you get a lot of rah-rah, some surface level advice, and confirmation that owning a business is equivalent to buying a ticket on the struggle bus. The bright side? You make new friends on the same ride.  

But, you return to your business facing the same plateau in revenue, still frustrated with staffing challenges and no closer to a life of SWAG™.

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SWAG™ is still the dream...

 But, between covering shifts, training new employees, balancing the business checkbook, managing the marketing efforts, and every other responsibility, the dream may seem further away than ever.

What if you could capture SWAG™
in one place, at one time, with one mission?


Hi. I'm April Porter
and I get it. 

I was an award-winning multi-unit franchisee who was tired of reviewing the basics year after year when I longed for the business education and mentorship to build a business empire. When I didn’t get it from my franchisor, I created it, and now I share it with other franchisees and business owners looking to create the life of their dreams.

So, where do franchisees that are eager to learn and ready to scale go to uncover the latest business tactics, cutting-edge growth strategies, and a network of highly successful entrepreneurs with the resources to shrink the time to their ultimate vision of success?

The SWAG™ Conference!

April Porter

The SWAG™ Difference

The SWAG Conference takes you on a journey to rediscovering the passion behind your original investment in business. 
Days 1 & 2
General Conference Sessions
Business experts lead sessions focused on providing the tools to increase profits, reduce stress, inspire your team's performance, work less hours, understand the path to reaching your ultimate vision, make time for the things that bring you joy, and feel empowered to take actions that accelerate SWAG

Day 3 Claim Your SWAG™ Workshop*
(aka Get Sh!t Done Day)
Shrink your time to SWAG with a single day co-working intensive. 

You'll focus on your individual business and work hand-in-hand with SWAG™ experts to customize the lessons for your industry and geographic area. Moving from station to station, you'll craft strategies and processes in the areas of marketing, hiring and employee retention, and time optimization.

*The workshop is included in VIP tickets and can be added-on to a General Admission ticket.

 This Conference is 

 Your Chance to Experience SWAG™ 


Who Needs SWAGTM?


At Ask April Porter, we hear the same story from franchisees time and time again.

You invested your life savings, 401Ks, blood, sweat, and tears into opening a franchise unit to reach your unique vision of success, different from other franchisees’, and even the franchisor’s, definition.

But, once you mastered your franchisor’s training, you found your life didn't match your original vision - working more hours than ever, making less money than you expected, and sacrificing time with those that mean the most to you.

Now, you may be living in chaos, covering shifts and putting out fires, scarcity, wondering when the next customer will walk through the door, and fear that failure is just a few months away. You likely still have a million questions about how to reach that unique vision that inspired you to sign your franchise agreement in the first place.

The SWAG™ Conference fills that gap, introducing you to concepts “you don’t know, you don’t know,” and taking you to Sanity, Wealth, and Gratitude™.

Small Business Owners

You hear us talk a lot about franchisees, so you may be wondering if the strategies and solutions taught at the SWAG™ Conference apply to you - a small business owner.

The answer is 100% YES!

We'll let you in on a little secret, - franchisees are small business owners. Just like you, they are responsible for hiring their teams, marketing their locations, doing all the bookkeeping and admin work, making all the decisions, and wearing all the hats. 

The big difference between you is that franchisees signed a contract promising to follow specific rules and regulations set by the franchisor.

Basically, they have someone to, answer to whereas you have unlimited freedom in the way you run and grow your business!

So, grab a seat at the SWAGTM Conference to learn how to take your business and your life to Sanity, Wealth, and GratitudeTM as fast as possible. 

Who knows? Maybe you'll decide your vision of SWAGTM includes becoming a franchisor...

Where the swag™ party starts!

The gateway to the West is your gateway to SWAG in April 2023!

St. Louis is home to a thriving business and franchising community, amazing food scene, and sports teams and fans that are always ready for a good time.

Central to everywhere, visiting St. Louis is easy, with short flights from major airports. Upon arrival, expect affordable accommodations and a friendly reception from the Midwest!


Vue 17

1034 S Brentwood Blvd, 17th Floor
St. Louis, MO 63117

Vue 17 shows off the beauty of the St. Louis skyline in panoramic fashion. Centrally located to restaurants, coffee shops, small boutiques and the prestigious Galleria, Vue 17 has been recognized as one of the top event venues in St. Louis.

Picturesque and ultra-modern, Vue 17 is the perfect spot to experience Sanity, Wealth, and Gratitude, during the conference and as the catalyst to taking SWAG™ home.
Ask April Porter hotel accommodations


Drury Inn & Suites - St. Louis Brentwood
8700 Eager Road
, MO 63144

Drury Inn & Suites St. Louis Brentwood is just a 5 minute drive from the conference venue Vue 17 and less than 15 minutes from Lambert St. Louis International Airport. 

Click Here for SWAG Conference Room Reservations
Use Group #10038569

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Nearest Airport
Lambert St. Louis Int'l (STL)
10701 Lambert International Blvd
St. Louis, MO 63145
(12 minute drive to hotel)

Nearest Train Station
Amtrack Train Station
110 W Argonne Dr
Kirkwood, MO 63122
(14 minute drive to hotel)

Local Driving
Uber, Lyft, and Traditional Taxis are available in St. Louis

Claim Your SWAGTM

Early Bird

General Admission

This Package is Awesome!


Early Bird Pricing Expires Soon!

I'm Worthy of SWAGTM!

General Session Admission
Tuesday, April 18 - Thursday, April 20

 SWAG™ Bag

Option to Purchase Claim Your SWAGTM Workshop*
Friday, April 21, 2023

*This package excludes admission to the Claim Your SWAG™ Workshop
on Day 3 without purchase of a separate ticket.

Best Value at Early Bird Pricing

VIP Tickets

This Package Has It All!


Limited Number Available

VIP Ticket for Me!
General Session Admission
Tuesday, April 18 - Thursday, April 20
Exclusive VIP SWAG™ Bags
Admission Includes the Claim Your SWAGTM Workshop 
Friday, April 21, 2023

Laser Coaching Session with April
VIP Gourmet Breakfast with April and Speakers
Professional Headshot Photograph
Reserved Front Row Seating during main stage sessions

Our Clients Know the Invaluable Effect of 

the SWAG™ Conference


April is amazing in what she does. She helped me get un-stuck by helping me shift my mindset, create better sales and marketing strategies, and by teaching me to manage my time better. April is genuinely interested in my success, and she makes advanced strategies easy to understand. With April, you truly have someone in your corner who will listen, give it to you straight, and who will help your business grow.

Marcela B.


I first spoke with April about her business at a networking event and was immediately drawn to her confidence and eagerness to help other people also succeed in business. I quickly joined one of her free masterclass sessions and realized my first impression was accurate in that she is genuinely invested in the success of others. In such a short time, she has helped me to shift my business mindset, focus on my time management and is helping to develop me into a better leader as I grow my business. If you feel like you are spinning your wheels and getting nowhere as a business owner, I would highly recommend that you reach out to April.

Cheryl P.


April is excellent at zeroing on "the" issue and giving clarity to what needs to happen for your preferred outcome. Working with April, I have a clear plan, am working that plan, and make sure that I am noticing the WINS along the way. While I might have accomplished this on my own, working with April and her team has definitely shortened this process considerably.

April's marketing ideas are amazing! She truly is a gifted outside of the box thinker in this area and she generously passes along these ideas to many of us in her program. The same could be said of her genius for teaching how to stand out from the crowd in recruiting quality employees. I had to turn off my job listings so that I could keep up with the number of applicants.

Her knowledge of franchising is extensive and her contacts in that world are exceedingly helpful as her client.

Most importantly, you can tell that April cares about me as a client and about her team - which truly is a great team. She is invested in the outcome for me as a client and this matters to me. I highly recommend working with April and her team if you are a frustrated franchise owner.

Andrea T.


Frequently Asked Questions

While this is does cover a wide range of questions, it is not exhaustive. If you have a question about the SWAG™ Conference and do not see it here email us at

This conference will be life-changing

Thank you to our sponsors:

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