Strategic Thinking

Ask April Porter

8 min read

Episode 87: Unknown vs. Too Known

Imposter Syndrome...every business owner has felt this at one point or another. Some would say this is the break in the Achilles' heel of business...

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Ask April Porter

8 min read

Episode 85: Building your Reputation Through Social Media

Many business owners are hesitant to put themselves out there on social media. Some view it as bragging when they talk about their accomplishments,...

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Ask April Porter

17 min read

Episode 39: Secrets to Selling Your Business

One of the most common questions people have when beginning a business is, "What should I focus on first when building a business that can be...

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Ask April Porter

16 min read

Episode 2: The Franchise Gap

Today, April will introduce you to the Franchise Gap, first explaining what it is. Non-franchisees may discover that the same gap applies in their...

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