©Ask April Porter 2024. All Rights Reserved.
ATTENTION BUSINESS OWNERS
Leads Drying Up?
The reason may surprise you.
You may think your marketing efforts are failing because...
>> the economy isn't great, or
>> it's an election year, or
>> ads aren't working anymore...
But if you have this ONE THING established in your business, none of that matters.
THE ONE most critical component to your Marketing Success, is also the one thing most business owners get wrong.
It's the answer you've given hundreds of times to a simple question...
“Who is your ideal customer?”
You've confidently responded with an outline of the person you wish to serve.
But there's just one problem.
That person no longer exists.
Why?
Because that person's hopes, dreams, fears, and priorities have changed because their environment has changed, and the algorithms are trying to adjust to those changes.
Are you?
Have you conducted market research studies?
Invested in phone or mail surveys?
Hired a research agency to do the necessary analysis and reporting?
Chances are you have not invested $5K - $15K to do so.
Which means, you don't have the data to proactively attract qualified leads in today's market.
Without this, business owners are left to scramble, become reactionary, and default to the rudimentary solution...
Focusing all their efforts on talking to more people.
“Cast a wide net, and you’ll catch more fish.”
As Allan Dib, serial entrepreneur and author of the bestselling book “The 1-Page Marketing Plan” says,
“On the face of it [targeting a wide audience] seems logical. However, this is a huge mistake. Many business owners worry about narrowing down their target market because they don’t want to exclude any potential customers….[But] being all things to all people leads to marketing failure.”
In other words, when you're speaking to everyone, you're speaking to no one.
Wide net marketing guarantees "more..."
More time, more energy, and more money to capture more fish you don't want.
Now imagine a different scenario.
You’re NO LONGER in the middle of the ocean casting a wide net just to catch a few premium fish among the many you can't eat.
You’re standing over a 100-gallon tank full of exotic, priceless fish that come to the surface every time you drop a single flake of food in the water.
What changed?
You discovered exactly what the fish like to eat, what kind of water they need to survive, which fish like to be in the same tank together (and which ones are fatal to each other), how much oxygen the tank needs, and what to put at the bottom to create a thriving ecosystem.
You've become a fish expert. In fact, so many people trust your expertise that they are flocking to you. They're willing to pay you whatever it takes to get your help.
It's possible to make this transformation in real life with the right tools, even if you've been floundering for a long time.
That's why April developed the Fish Tank Avatar Workshop.
Not only will she teach you the system, you will actually DO THE WORK and walk away with the ONE CRITICAL COMPONENT you need to catapult your success: the 5-point Fish Tank Avatar.
You will know...
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Why buyers don’t care about the features of your products and what you should be talking about instead
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The exact words to use to grab your prospect’s attention and convince them you're the expert
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The emotional “hot buttons” to push to make buying a no brainer
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How to align your values to create lasting customer loyalty
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How to anticipate the conversation that’s going on inside your prospect’s heads as they struggle to make the decision, “Should I buy or should I pass?" and put their mind at ease.
Now, more than ever...
It's critical to understand what makes your customers tick.
There's no denying that we are in a unique period in history. As the country grapples with uncertainty, businesses need to make every dollar count.
But there's also a shinier side of the coin...an unprecedented opportunity to uncover new niches as people's buying habits shift.
Those who have a system to quickly and easily figure out what people really want NOW will WIN. There's lots of $$ up for grabs if you know where to look and what to say.
The GOLD in Knowing Your Customer
There are billions of pieces of data points floating around the web that can be used for customer research. In fact, between Google, Amazon, Microsoft and Facebook, it's estimated that there are actually 1.2 million terabytes of data. So these days, the challenge isn't lack of data. It's TOO MUCH data.
That's why it's important to get picky about the things you're trying to discover about your customer and how you go about compiling the information. Not all data is relevant to what you're trying to accomplish. And not all data should be sourced from the Internet.
In fact, we discovered that there are only 5 things that you really need to understand about your customer.
The Fish Tank Avatar leverages what you already know about your customer with data that's curated in a very specific way to give you those five things.
You don't end up with too much information. You don't end up with too little information. The Fish Tank Avatar is the GOLDILOCKS of customer research. It's just right.
You might even agree that it's the "GOLD" of customer research, because once you discover the 5 deepseeded secrets about your customer, your marketing will become the most VALUABLE tool in your business.
APRIL PORTER
April had some insight into motives...
April hasn't just studied the value of having a crystal clear customer dossier. She knows exactly how valuable it is because it's worked for her time and time again.
Her first foray into business, she grew four successful kickboxing gyms, using the same strategies to convince customers to buy that worked to convince juries to convict criminals. (Yes, she was a successful trial attorney before becoming an entrepreneur.)
Bringing strategies from the courtroom to the marketing world helped her figure out that "getting fit" was really just a tiny glimpse of why people wanted to work out. Once she developed the five psychological profiles of her ideal customers, the floodgate opened.
She discovered exactly how to put people's biggest fears to rest (No, they wouldn't fail...yet again), and how to get past the objections they would never say out loud (Would her spouse believe it was just another hopeless fitness fad? Would she be embarrassed by the other gym members?) and sign them up on the spot.
Her success got the national attention of Entrepreneur.com and regional recognition as one of the top 50 fastest growing businesses in St. Louis - three years in a row.
As she transitioned from gym ownership to business consulting, she repeated the multi-step evaluation of her ideal customer's perspective to build a reputation as THE franchisee expert, earning a spot as one of the top 100 Global Influencers and as a Top 10 Woman of Distinction in Franchising.
Now, franchisees and small business owners flock to her to re-formulate their businesses to provide the income and time freedom they desired from the start.
Look, you already know the cost of marketing that hasn't worked before. You may have seen hundreds or thousands of dollars wasted on ad campaigns, or spent hours in sales situations that didn't produce results.
What did all of those failed attempts have in common?
The marketer didn't know or understand your customer - not to the extent needed, not better than the customer's closest friends.
Do you?
We're offering you the chance to get this ONE critical component of your marketing RIGHT, in just one day, with hands-on assistance from our experts who've mastered turning this intimate knowledge into marketing results.
Now you have a decision.
Option #1:
You can do absolutely nothing and stay exactly where you are right now.
Option #2:
You can try to figure out the 5 most important things to know about your customer and how to apply that knowledge in your marketing and sales - all on your own.
Option #3:
You can create your Fish Tank Avatar with us in just one day, with experts on-hand to optimize your results in real-time.
We'll teach you everything you need to know in an intimate small group setting.
Then we'll leverage the collective knowledge of the group and provide personal attention as you complete the practical exercises.
You'll leave with a full dossier of information about your ideal client. Armed with that knowledge, you'll be able to make their ears perk up when they see your ads, dispel their objections before they even get the words out of their mouths, get them thinking, "Wow, they really understand me!", and prioritizing your product or service as an essential purchase.
What's going to be easier for you?
You see, there are two types of business owners right now...
Those who feel frantic, panicked, and paralyzed by their circumstances.
And those who see the endless opportunities in finally discovering how to attract the customers who will happily spend money and become raving fans, despite everything going on in the world around them.
Most business owners will tell you that they would do almost anything to be successful. Yet only half of small businesses make it 5 years (and that's without economic and election craziness going on).
Of the 50% that survive, only a handful will thrive. Most business owners will earn just enough to keep their heads above water by grinding through 12-hour days.
Since you've read this entire page, we think you're one of the ones with the determination and grit to succeed. You're not a survivor. You're a thriver.
If we're right, and you're still with us...
Then register below for our next Fish Tank Avatar workshop.
You decide.
We only offer this workshop
2 X per year.
This is a live in-person workshop and spaces are limited.
August 27, 2024: 8am CT to 5pm ET
St. Louis, Missouri
(Physical Location TBD)
Fish Tank Avatar Workshop
>> LIVE, interactive 8-hour workshop led by April Porter ($5000 value)
>> Pre-work lessons to prepare for the workshop ($1500 value)
>> Workbook for the in-person day ($249 value)
>> The 3 L.A.N.E.S. Marketing Framework to implement what you learn into your business immediately ($797 value)
BONUS: 30-day Trial of Secretsos™ - The Business Intelligence Agency ($500 value)
$8,046 > $1997
100% Privacy.